Original direction
Technology expands the search, but taste, research, editing and authorship remain human responsibilities.
Hashola Designs is the creative studio of Rich Benvin, exploring how traditional visual culture, digital tools and product design can make everyday life more expressive.
The original Hashola astronaut remains the studio’s creative explorer.Hashola moves freely between seamless patterns, abstract art, botanical illustration, apparel graphics, home decor, editorial storytelling, AI-assisted creativity and Web3 experiments.
The common thread is exploration: taking a visual idea, understanding where it comes from, refining its emotional language and finding the surfaces where it can live best.
“The goal is not to fill more products. It is to create visual worlds people want to enter.”
Technology expands the search, but taste, research, editing and authorship remain human responsibilities.
Patterns should work in the real world—at multiple scales, on multiple products and in different environments.
Stories, history and process create stronger relationships between artwork, customer and collector.
Hashola is designed to grow from a shop into a studio, media brand, licensing library and creative community.
Artist, designer, entrepreneur and lifelong builder of creative projects. Hashola is where his interests in color, technology, storytelling and visual culture meet.